How leisure travellers are researching and booking hotels | The Insight Files | Scoop.it

Digital agency Fuel has compiled the results of the Leisure Travel Planning Study, its annual research on how leisure travellers are researching and booking hotels. According to the research, consumers are visiting an average of 4.6 unique sites prior to booking, spending an average of 26 days researching hotels. When it comes to making the decision, consumers say reviews on the hotel site, pictures on the hotel website and quality of the hotel website are more important and influential than review sites. Download the report.