The Insight Files
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Consumer trends and news curated by Tourism Australia
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Digital marketing trends hoteliers can’t afford to ignore in 2015

Digital marketing trends hoteliers can’t afford to ignore in 2015 | The Insight Files | Scoop.it

Many hotel brands get a steady stream of revenue from their digital marketing efforts. However, with consumers becoming increasingly sceptical, it is more important than ever for hoteliers to be aware of digital marketing trends and changes so they can grow their reach and revenue as much as possible. This article lists digital marketing trends that hoteliers can't afford to ignore, including:


  1. Mobile engagement
  2. The age of social conversions is upon us
  3. Adjusting your efforts for growth hacking
  4. Content, content, content
  5. Integrating SEO and social media marketing efforts


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Digital competence is now determining hotel winners and losers

Digital competence is now determining hotel winners and losers | The Insight Files | Scoop.it

For hotel brands, understanding technology and the surrounding ecosystem is not an upgrade, but a requisite. Firstly, the desktop revolutionised travel bookings and now mobile is revolutionising bookings, forcing brands to develop a strategy. A quarter of travellers who use smartphones during the booking process complete the transaction on a mobile device versus 75% who book via other devices. In an economy where digital escalates the culling process and creates a winner-take-all economy, online competence may be the point of variance that enables a hotel brand to outperform peers. Loyalty programs that use digital as connective tissue, robust digital marketing, and new devices that enhance guest stays will likely be the signals of winners in an increasingly digital market. Click here to download the full report.


Via Olivier P. Soares
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Olivier P. Soares's curator insight, December 8, 2014 6:47 AM

"For hotel brands, understanding technology and the surrounding ecosystem is not an upgrade, but a requisite"