The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Hotel marketing trends for 2017

Hotel marketing trends for 2017 | The Insight Files | Scoop.it

Hotel marketing specialist Net Affinity has come up with its 17 big trends for 2017. The insights from the Dublin-based company includes some of the tips you might expect such as those around mobile and mobile payment as well as other less expected ones such as the rise of Bing and Instagram. The company is forecasting much ecommerce via Instagram as the image-sharing service has begun working with leading retail brands. New Affinity sees further commercial opportunities arising for hotel marketing via Snapchat and Facebook. Two additional trends highlighted are how voice search might impact SEO and the rise of video as well as live streaming of content via services available on Facebook, Instagram and other media. Find out more.

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Hotels' lessons for marketing to multi-generational travellers

Hotels' lessons for marketing to multi-generational travellers | The Insight Files | Scoop.it

Multi-generational travel already has a strong showing at hotels and destinations around the world and if the 80 million people who will be considered older Americans by 2020 are any indication, this market will undoubtedly continue to flourish. Preferred Hotels and Resorts released the results of its national survey on U.S. multi-generational travellers. The findings emphasise that even though hotels need to think of this market holistically, the way properties communicate with various generations should be differentiated. Millennials, for example, don't want to feel like they are being specifically marketed to. Grandparents are the ones largely paying for holidays but it is the millennials who are influencing where they are going. Still, there are some behavioural and booking similarities with both groups. Find out more. 

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Check in to the vast world of hotel data

Check in to the vast world of hotel data | The Insight Files | Scoop.it

Hotels sit on more data from their guests than, arguably, any other sector in the travel industry. And, remarkably, some probably do not even realise that they do, let alone what to do with it. Snapshot have pulled together the infographic above which segments hotel data into various areas such as distribution, revenue management and reviews. Find out more.

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Australians like to lay-by hotel stays

Australians like to lay-by hotel stays | The Insight Files | Scoop.it

Pay now or later? Visitors down under prefer to pay for hotel rooms now rather than later, according to statistics from an Expedia data wrap up. The Expedia group has revealed which nationalities prefer to pay now and which prefer to pay later for their hotel rooms. The data stacks up to show that almost 75% of tourists from Western Europe, the US and Asia prefer to pay for their hotel stay while they are booking with Expedia. Conversely, for explorers from down under, New Zealand and China, the split was 50/50 who preferred to pay at the time of booking or pay at check-in. The senior director of market management for Australia and New Zealand has found that "providing travellers with a choice of when to pay for their hotel room increases the bookings from Expedia sites, which is good news for partners."

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