Consumers are beginning to expect digital rewards as part of their loyalty to a hotel, airline or online travel agency brand. Simple rewards such as Twitter or Facebook mentions, responses to online messages and interacting with online content are becoming less of a reward and more of an aspect of online customer service. This article lists the advantages and disadvantages of incorporating digital rewards into your hotel's loyalty scheme. Among the advantages include cost-effectiveness, greater flexibility/more possibilities and speed. Examples of digital rewards may include badges, stickers and stamps, online-only offers, content-creation competitions and suggestion boxes. Find out more.