Booking.com has predicted that non-hotel bookings will rise to outweigh traditional stays for business travellers in some countries. The analysis comes in a series of predictions that the online travel agency has argued could hit the world of travel during 2016. Booking.com believes the industry will see further radical evolution in business travel next year, with travellers taking advantage of more customised, connected and responsive products and services. It argues that location will remain the most important element of a decision but alternative accommodation such as self-catering and homestays will overtake the number of bookings of hotels. Booking.com argues the change will be driven by the need of travellers for enhanced services, smart knowledge and the chance to better get to know an area for a more rewarding trip. In related news, Airbnb has set its sights on becoming a superbrand that defines this generation. Find out more.