Sabre has released another megatrends report, this time looking at what hotels can learn from consumer behaviour in the Asia-Pacific. It commissioned TrendWatching, a global consumer insights business to carry out the research. The report explains the trends reshaping the region and why hoteliers must adjust to a new reality. The trends include:
- Ubitech - the ever-greater pervasiveness of technology.
- Local love - the importance of local context.
- Betterment - the universal quest for self-improvement.
- Infolust - the need for relevant and actionable insights.
Click here to download the report.