Top ten mistakes hotel websites make on design and usability | The Insight Files | Scoop.it

Hotel websites should be modern, aesthetically pleasing, inviting and show off your property. This article outlines a list of ten mistakes that can hurt your hotel website revenue with respect to both design and usability:

 

  1. Missing phone number.
  2. Fluffy homepage taglines.
  3. Music.
  4. Cannibalising your own traffic.
  5. Poorly embedded videos.
  6. Bad photography.
  7. Beware of press releases.
  8. The dreaded restaurant and spa menu PDF.
  9. One call-to-action.
  10. Bad booking engines. 

 

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