The Insight Files
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Consumer trends and news curated by Tourism Australia
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iPad will dip below 50% tablet market share in mid-2013

iPad will dip below 50% tablet market share in mid-2013 | The Insight Files | Scoop.it

Android smartphones have already taken the sales crown with 75 percent share and 57 million shipped by Samsung alone last quarter. It seems that the tablet market will soon follow suit.

 

Read more: http://venturebeat.com/2012/11/12/analyst-ipad-will-dip-below-50-tablet-market-share-in-mid-2013/


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How Tourism Destinations are Attracting Visitors with the iPad

How Tourism Destinations are Attracting Visitors with the iPad | The Insight Files | Scoop.it

There is little question that the iPad is reshaping the way we travel. From booking a hotel to reading while in-flight, even taking photos (hilarious!) has changed with the arrival of our somewhat mobile friend.

 

And while the anecdotal evidence can be seen in the hands of our traveling peers, the empirical evidence is equally impressive. 91 percent of iPad users have used their device for a travel related activity of some kind.

 

This new travel trend has not gone unnoticed by our tourism marketing peers, creating a wave of destination-specific iPad apps. But that is where the similarities stop. DMOs and CVBs are taking a variety of courses in an attempt to capture a portion of this growing market.

 

Full article here : 

http://travel2dot0.com/marketing/how-tourism-destinations-are-attracting-visitors-with-the-ipad/


Via Maria Cristina Terenzio
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Mobiles and iPads wade in to the heart of travel search: discovery and inspiration | Tnooz

Mobiles and iPads wade in to the heart of travel search: discovery and inspiration | Tnooz | The Insight Files | Scoop.it

Remember just a few years back, before Apple decided we all needed a mobile-laptop hybrid and connecting to the web via a device was a rubbish user experience at best?

 

Nostalgia – for a moment.

 

Since then mobiles and tablets have made their presence felt in various parts of the travel purchase funnel, with all manner of apps arriving on the scene, often at the search and booking end of the cycle.

 

But some data released from 101Holidays over one million visits has shown that non-desktop or laptop devices are accounting for a third (A THIRD) of traffic.

 

This is a massive jump from previous years.


Read more at http://www.tnooz.com/2012/09/28/news/mobiles-and-ipads-wade-in-to-the-heart-of-travel-search-discovery-and-inspiration/#46J6FRDVpmBPBtGz.99

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