Travel apps fail to grab mobile users | The Insight Files | Scoop.it

According to the latest research, travel consumers show little interest in using mobile apps, despite the surge in mobile travel search. Online travel market research firm Phocuswright declared the use of apps by European travellers as 'light' following a study of the mobile use of 1,000 travelling consumers. The research monitored the mobile web activity of 1,000 mobile-using travellers for a month. App use comprised two-thirds of the study respondents' mobile web activity, with the typical user opening apps 25 times a day and spending an average two hours and six minutes running an app in the foreground of their phone. The study found that travel apps took up just 1% of the travel time consumers spent on mobile apps and that use of mobile web browsers was higher. Click here for more information.