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Consumer trends and news curated by Tourism Australia
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Australia's food and wine contributes to record international visitor spend

Australia's food and wine contributes to record international visitor spend | The Insight Files | Scoop.it

In conjunction with today’s release of Tourism Research Australia’s latest survey on international visitor spend showing record growth, Tourism Australia has produced an infographic highlighting the contribution Australia’s world-class food and wine makes to the visitor economy. Tourism Australia Managing Director John O’Sullivan said the latest international visitor survey results were outstanding and called out how much the recent focus on food and wine had acted as a drawcard for travellers and contributed to increased international visitor spend. “Since December 2013 when we decided to put a real focus on food and wine, and the subsequent launch of our ‘Restaurant Australia’ campaign, we have seen spending in this area increase by 16.6 per cent. That’s close to $700 million, already 40 per cent above the two year target of $500 million we originally set ourselves.” Find out more.


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New South Wales still home of international visitors

New South Wales still home of international visitors | The Insight Files | Scoop.it

New South Wales has once again been named the number one destination in Australia, with a record 3.3 million international visitors, and the State welcoming almost 1.1 million visitors more than either Victoria or Queensland during the last 12 months. The latest IVS results confirm NSW is still Australia's number one destination, with international visitation worth almost $7.5 billion to the State's economy in the year ending March 2015 - an increase of 9% on the previous year. Four important visitor markets also recorded significant growth, with China up 19%, USA up 8%, India up 23% and Germany up 12%. China remained the top market for international guests to NSW with 500,000 visitors. Find out more.

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Wanderlust Storytellers's curator insight, August 2, 2015 8:14 PM

Love Sydney !!!! Such an amazing place.. Cannot wait to go there again and write a blog about this incredible city!!!

 

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Australia’s red hot in the eyes of international travellers

Australia’s red hot in the eyes of international travellers | The Insight Files | Scoop.it

Indian cricket fans have delivered another victory for Australia on the back of the Cricket World Cup. In the month of March, 674,500 overseas visitors flocked to Australia, up 13% on the same time last year. The growth took the total number of international travellers visiting the country to 7 million for the year to March, compared with 6.5 million in the previous 12 months. Visitors from India spearheaded the surge, increasing 46% to 23,400, thanks to their country's strong performance in the ICC CWC. The figure represented the largest number of Indian visitors ever to travel to Australia in a single month, beating February's record by 400. Tourism Australia's Managing Director said, "Figures like that just go to demonstrate the importance of events - particularly sporting events - in contributing to our visitor economy." Find out more.

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Snapshot of international tourism to Australia

View the infographic above for a summary of international arrivals and spend to Australia for the calendar year 2014. Find out more.

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Tourism's biggest year since the Sydney Olympics

Tourism's biggest year since the Sydney Olympics | The Insight Files | Scoop.it

Australia's tourism industry has recorded its best year since the Sydney Olympics, with international visitors spending $91 million a day. Chinese tourists accounted for more than one-fifth of that expenditure, parting with $19 million a day, or $7 billion for the year. The latest International Visitor Survey shows the total spend has grown ten per cent to $33.4 billion, or $3.2 billion more than the previous year. This is the strongest yearly growth since 2001, the period of the Sydney Olympic Games. Click here to download the IVS report for June 2015.

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Celebrations and cricket fans spur international growth

Celebrations and cricket fans spur international growth | The Insight Files | Scoop.it

Australia pocketed a whopping $3 billion in Chinese visitor spend in the March quarter alone, and the Indians love of cricket was enough to bowl them over. The latest International Visitor Survey for the year ending March 2015 revealed total international visitor spend hit an all time high of $32.5 billion, up 10% from 2014 stats during the same period. Chinese visitor spend was up 25% to hit a total of $6.4 billion, of which $3 billion was contributed by the March quarter alone off the back of Chinese New Year celebrations and major events. Total international arrivals were up 8% and a 7% increase in visitor nights was reported for the quarter. On trend, the Chinese visitor market drove overall results, with an additional 129,000 visitors, followed by 50,000 more Kiwis and an additional 45,000 visitors from the USA.

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Overseas visitors spending more in Australia than anywhere else

Overseas visitors spending more in Australia than anywhere else | The Insight Files | Scoop.it

Overseas travellers spend more on a visit to Australia than any other destination. The latest IVS released at the Australian Tourism Exchange in Melbourne showed the average spend by overseas visitors was $4500 a trip. World Tourism Organisation data had previously put Australia at the top of list for average spend per visitor, despite being only the 43rd most popular international destination. In 2014, a total of 6.9 million overseas visitors travelled down under and spent $31.1 billion. Cashed up Chinese travellers spent an average $6789 each, followed by the French who spent $5927 on Australian adventures. Find out more.

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Robert Slone's curator insight, June 24, 2015 9:31 AM

This would be a fascinating place to visit . It is easy to see why tourist spend so much there.