New research released by Business Events Sydney (BESydney) reveals that Asian incentive delegates are Sydney’s highest yielding delegate, outspending holiday visitors by an average of 6.5 times, and up to as much as 9.4 times. Commissioned by BESydney and developed in collaboration with UTS, the study analyses the corporate incentive market, with a focus on Asia. The report measures the expenditure of both delegates and organisers of Asian incentives in NSW and includes insights into the retail impact of such events. Other findings of the report include:
- Shopping experiences rate highly in incentive destination choice.
- Incentive delegates are knowledgeable and savvy travellers who want more immersive experiences.
- More than two-thirds of respondents considered Sydney as either the 'best incentive event destination' or 'better than most incentive event destinations.'
Click here to read the report.