The Insight Files
74.1K views | +13 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Incentive delegates the highest spending Business Event segment

Incentive delegates the highest spending Business Event segment | The Insight Files | Scoop.it

New research released by Business Events Sydney (BESydney) reveals that Asian incentive delegates are Sydney’s highest yielding delegate, outspending holiday visitors by an average of 6.5 times, and up to as much as 9.4 times. Commissioned by BESydney and developed in collaboration with UTS, the study analyses the corporate incentive market, with a focus on Asia. The report measures the expenditure of both delegates and organisers of Asian incentives in NSW and includes insights into the retail impact of such events. Other findings of the report include:


  • Shopping experiences rate highly in incentive destination choice.
  • Incentive delegates are knowledgeable and savvy travellers who want more immersive experiences.
  • More than two-thirds of respondents considered Sydney as either the 'best incentive event destination' or 'better than most incentive event destinations.'


Click here to read the report.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia in prime position for South East Asia business events

Australia in prime position for South East Asia business events | The Insight Files | Scoop.it
Australia continues to cement its reputation as the incentive destination of choice for South East Asia business events’ groups, with a growing number of bookings from Singapore, Malaysia and Indonesia.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Three quarters of business travellers extend their trip for leisure purposes

Three quarters of business travellers extend their trip for leisure purposes | The Insight Files | Scoop.it

"Business travel is a becoming a larger and more sophisticated market, much to the delight of Australian travellers who are using work trips as a gateway to personal travel. According to the American Express Global Business Travel survey, three quarters of respondents are extending business trips for leisure purposes. Australian business travellers are flying seven times a year, with five of these being international flights."

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Sydney tops Melbourne as Australia's top international conventions city

Sydney tops Melbourne as Australia's top international conventions city | The Insight Files | Scoop.it
Australia slips into 16th place as Sydney just makes the cut in ICCA's Top 20 Rankings for countries and cities in 2013.
more...
No comment yet.