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Consumer trends and news curated by Tourism Australia
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Engaging with India's tech savvy inbound market

Engaging with India's tech savvy inbound market | The Insight Files | Scoop.it

A jointly-published report from the Internet and Mobile Association of India and Indian Market Bureau International stated that India was expected to surpass the US as the second largest internet user base globally, behind China. The same report indicated that India had shown a year on year growth in Internet usage, from 2013, to 2014, of 32%. Much of this increase can be attributed to a decrease in hardware costs and the resulting increase in mobile penetration. According to Nielsen, 36% of Indian mobile phone users are now using smartphones. Amadeus estimates that 17% of Indian leisure travellers are using their smartphones for travel-related arrangements, while a significant 42% of Indian business travellers did so. Find out more of the study's results.

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Record participation at the India Travel Mission - News & Media - Tourism Australia

Record participation at the India Travel Mission - News & Media - Tourism Australia | The Insight Files | Scoop.it

A record 100 top selling Indian travel agents met with 50 Australian tourism representatives during Tourism Australia’s annual India Travel Mission trade event held from 25-28 August in Goa.

 

Reinforcing the growing popularity of Australia as a holiday destination and the upward trend of leisure visitors from India the event also witnessed increased presence from airline partners such as Singapore Airlines, Silk Air, Virgin Australia, Malaysia Airlines and Air India who shared details of their increased frequency

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Big Volcano's curator insight, October 15, 2013 6:55 PM

With our own home grown Indian expat community on the NSW mid North Coast - from around Coffs Harbour through to the Northern Rivers and Murwillumbah, we're happy to say "Namaste" and "Salaam" to Indian visitors.

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Melbourne CVB woos Indian incentives

Melbourne CVB woos Indian incentives | The Insight Files | Scoop.it

THE Melbourne Convention Bureau (MCB) has set its sights on growing incentives traffic from India, and will look to court this market with its new MICE initiative.

 

MCB will introduce its Melbourne Values You scheme to the Indian market in August, in the hopes of generating more inbound corporate travel. The initiative comprises more than 100 offers from high-end hotels, venues and service providers throughout Victoria, designed to make planning an event in Melbourne easy and cost-effective.

 

The bureau’s regional sales director – South Asia, Edward Kwek, will spearhead MCB’s Indian marketing efforts from Singapore.

 

Karen Bolinger, CEO, MCB, said: “Indian incentive and corporate travel clients are looking for once-in-a-lifetime type experiences with high-end products, which Melbourne and the state of Victoria can deliver very well. We expect the Indian MICE business to grow substantially in the next year.”

 

South Melbourne Travel’s director, Marian Stanley, commented: “The Indian outbound MICE market is growing for Australia and more specifically, for destination Melbourne.”

 

She expects the annual India Travel Mission in August would help “immensely” in generating new business. The three-day event, organised by Tourism Australia, will bring together approximately 100 Australian suppliers and 100 Indian tour operators.

 

Melbourne hosted the Amway India Leadership Seminar in December last year. With 4,000 delegates in attendance, it was the largest-ever Indian event in Australia.

 

Sushil Wadhwa, chairman, Platinum World Incentives Mumbai, said: “We have sent several incentive groups from the banking and insurance sectors to Melbourne and other parts of Victoria in the last eight years and have received wholesome support from MCB and other industry stakeholders there.”

 

According to Business Events Australia, Indian arrivals to Australia rose from 148,231 in 2011 to 159,420 in 2012, out of which business travellers numbered 28,860 and convention arrivals, 8,760.

 

Tourism Australia also measured a seven per cent increase in MICE business between 2011 and 2012, a figure it expects will grow by 10 per cent in 2013, and 12-15 per cent in 2014.

 

The first quarter of 2013 saw a 25 per cent increase in leisure arrivals from India, said Nishant Kashikar, country manager – India, Tourism Australia.

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Number of Indians travelling abroad growing

Number of Indians travelling abroad growing | The Insight Files | Scoop.it

One of the indicators of the rise in number of Indians with disposable income is the fantastic statistics gathered by foreign tourism bodies on arrivals from India. Not only do countries like Singapore, Malaysia and the United Arab Emirates get a steady and strong surge of India tourists, but also those like South Africa and Australia which are fast emerging as popular destinations for the well to-do Indian.


Via Paul Sloan
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India the new global test case for the power of visa on arrival

India the new global test case for the power of visa on arrival | The Insight Files | Scoop.it

What's the relationship between the number of tourists who visit a country and its visa policy? Some excellent data on this question will soon become available from India, which last week rolled out a new visa-on-arrival policy for citizens of 43 countries, including the U.S. The new ruling is a long-awaited and much-needed one, with India currently accounting for only 0.8% of foreign tourist arrivals worldwide, or just under 7 million in 2013. This suggests that the kind of foreign direct investment needed is more from individual tourists than from big multinationals. Click here to learn more.

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Tourism Australia eyes multi-billion dollar Indian market

Tourism Australia eyes multi-billion dollar Indian market | The Insight Files | Scoop.it

Buoyed by the rising number of Indian travellers to the country, Tourism Australia has decided to enhance its 10-year marketing plan to tap into a 2.3 billion dollar Indian tourism market.

 

Indian travellers to Australia rose to nearly 8 per cent last year, contributing 804 million Australian dollars to its economy. The agency has decided to use a new research that would provide some really valuable learnings into the Indian consumer, their purchasing intentions and desire for experiencing travel.

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Make life easier for flight searchers - Indian consumers

Make life easier for flight searchers - Indian consumers | The Insight Files | Scoop.it

Goibibo, an India-based online travel agency, has launched an intelligent flight sorting feature using what it calls the “Dig Algorithm”.

The algorithm takes three parameters into consideration – price, duration of flight and cancellation policy.

Flight Advice, as the service is known, is currently in beta (with ideas already being considered to include additional parameters), but more than 45% of visitors to the site have used this application.

The screenshot below shows flight search results for New Delhi to New York, with Flight Advice turned off. The default display is result sorted by price.


Read more at http://www.tnooz.com/Goibibo-tries-to-make-flight-buyers-life-easy-by-its-Dig-Algorithm-powered-Flight-Advice#fMQk8XqKHHpLrUC3.99
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India promises luxury growth: Warc.com

India promises luxury growth: Warc.com | The Insight Files | Scoop.it

Luxury brand owners could benefit from enhancing their focus on India, where the amount of very affluent households is due to treble in the next three years, a study has predicted.

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