Indian tourists seeking peace of mind | The Insight Files | Scoop.it


The top five selection criteria for Indian consumers when selecting a holiday destination are safety and security (33%), world-class nature (33%), value for money (31%), food and wine (31%), and interesting attractions (28%). There is a marked perception gap between those who have and have not previously visited Australia across all five selection criteria. Positively, 40% of Indian consumers are considering travel to Australia in the next 4 years. Additionally, a significant proportion of Indian consumers report both high trip expectations and satisfaction levels of their trips to Australia. For more insights on the Indian consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-INDIA.pdf