Back to basics for Indonesian tourists | The Insight Files |

The top five motivations for Indonesian consumers when selecting a holiday destination are safety and security (46%), cleanliness and quality infrastructure (41%), world-class nature (40%), friendly citizens (31%) and value for money (28%). There is significant disparity between those who have and have not previously visited Australia across all selection criteria. More positively, Australia is ranked 5th for visitation against other long haul destinations for outbound travel from Indonesia. Furthermore, 44% of respondents who recently visited Australia reported high satisfaction levels of their trip. For more insights on the Indonesian consumer, visit: