The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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UNWTO infographics for the tourism industry

UNWTO infographics for the tourism industry | The Insight Files | Scoop.it

The World Tourism Organisation (UNTWO) has produced a range of infographics for download at the following link. Topics covered include why tourism matters, international tourist arrivals and receipts, and the world's top tourism spenders. Among the key insights include:

 

  • Tourism comprising 10% of GDP, 1 in 11 jobs and 6% of the world's exports (US $1.5 trillion).
  • China, the USA, Germany, the UK and France constiting the top five markets in terms of international tourism expenditure for 2015.
  • In 2015, international tourist arrivals totalled 1184 million while international tourism receipts equated to US $1232 billion.

 

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The 100 most popular Google keywords

The 100 most popular Google keywords | The Insight Files | Scoop.it

What keywords on Google are searched the most? Branded terms like “Gmail” and “Craigslist” are frequently searched, and are a common point of reference for users. But what about non-brands? What about true keywords that, undoubtedly, are the aim of many traffic-thirsty SEOs across the world? This was the question that Siege Media sought to answer, with the help of the keyword research tool SEMRush. Find out more.

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5 infographics that capture the changing millennial lifestyle

5 infographics that capture the changing millennial lifestyle | The Insight Files | Scoop.it

Marketers continue to be fascinated by millennials, and for many this cohort remains a mystery that can make or break their business. The way they perceive, engage with and buy brands differs from other generations. And as they age, progress in their careers  and enter parenthood, millennials will continue to challenge the assumptions of marketers and companies about them. This article has collated five infographics highlighting the changing lifestyle of millennials, including:


  1. Staying with their families a lot longer.
  2. Challenging traditional consumption patterns.
  3. Putting off significant life milestones.
  4. Consuming media digitally.
  5. Getting antsy about banks.


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How to engage in successful content marketing

How to engage in successful content marketing | The Insight Files | Scoop.it

The success of content marketing lies in harnessing the power of your engaged community. Every day, over 2 million blog posts are published and more videos are uploaded to YouTube than all the TV programming around the world. Add the nearly 300 billion emails and billions of posts on Twitter, Facebook, Google+ and other social networks and you have a crowded space where it's difficult to get your content to reach your target audience.


The keys to creating great content on a consistent basis include:


  • Writing great content around trending topics.
  • Crafting a succinct and attention-grabbing headline.
  • Adding a compelling image.
  • Using a content marketing calendar to ensure consistency.
  • Using your community to help create content (e.g. user-generated content).
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Australia's the lucky country when it comes to aquatic and coastal experiences

70 per cent of Australia's international visitors enjoy aquatic and coastal experiences as part of their trip to Australia and rank Australia #1 for marine wildlife and remote and developed coastal beaches and aquatic locations. Download Tourism Australia's aquatic and coastal experiences infographic to find out more about the contribution Australia’s world-class aquatic and coastal offering makes to the visitor economy and how international travellers rate their experiences. Find out more.

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SpiritedBlogger's curator insight, February 20, 2016 11:27 PM

Live in Australia....

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The science behind the most popular infographics

The science behind the most popular infographics | The Insight Files | Scoop.it

Like a well-written article, a good infographic tells an in-depth story that elicits an emotional response. This article outlines elements that smart, shareable infographics should all have:


  • A clear angle
  • Accurate data
  • Scope
  • Flow
  • Logo


Additionally, the infographic above, produced by Siege Media, offers clear, useful data points about the 1000 infographics that had the most social shares over the last year. Find out more.

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How your generation influences the way you travel

How your generation influences the way you travel | The Insight Files | Scoop.it

Generational differences play a key role in how consumers travel. A study by the Shullman Research Centre of U.S. consumers with household income greater than $75,000 found baby boomers prefer cruises more than their younger counterparts, and more millennials opt for trips outside the United States. It also found a strong preference for personal car driving among those in Generation X. There were distinct differences across the board. View the infographic above for a more detailed breakdown.

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Tipping culture around the globe

Tipping culture around the globe | The Insight Files | Scoop.it

For people traveling to a new destination it is quite common not to be fully aware of the local customs and cultural differences in many situations. In many parts of North America, 15 to 20 per cent extra is expected in restaurants. However, travellers to Japan and China aren't expected to tip services provided. Gratuities might be even extremely costly to some workers in China, since accepting tips can be even cause for being fired. Click here to read more.


Via Roland Schegg
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denise's curator insight, December 15, 2014 11:20 AM

Tipping around the world, how not to offend.