The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Speed, agility and openness: the new rules of product innovation

Speed, agility and openness: the new rules of product innovation | The Insight Files | Scoop.it

There's no excuses for marketers who uncover a high potential opportunity only to see a competitor exploit it first, says Nikki Davey on product innovation. The marketplace is rapidly evolving, channel choices are being disrupted and categories continue to fragment, providing consumers with more and more choices and making it harder than ever to compete. We're currently on the eve of the fourth industrial revolution, where digital touch points reign supreme - social media and digital are changing the way consumers learn and the ways they are influenced to try new things and adopt new behaviours. Now brands are expected to innovate faster than ever to keep pace with the rapidly evolving marketplace. This article outlines a few strategies on how to do so.

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What London and San Francisco know about business and innovation

What London and San Francisco know about business and innovation | The Insight Files | Scoop.it

London is the world's best-performing city and San Francisco has the best long-term potential — in terms of economics, talent, culture, technology, well-being and politics - according to the 6th annual A.T. Kearney Global Cities Index. The A.T. Kearney rankings are important for multinational companies to best determine where to open new offices, relocate talent, invest in new technology and host large conventions. It's important for city governments, economic development agencies and convention bureaus to see how they move through the rankings each year. Find out more.

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How to keep your marketing strategy out of the Stone Age

How to keep your marketing strategy out of the Stone Age | The Insight Files | Scoop.it

The future of marketing isn't technology for technology's sake - it's a finessed, consumer-centric approach that prioritises relevant and meaningful experiences. Naturally, technology will allow the experiences to exist in the digital world, but it's the combination of art and science - strategy and technology - that will separate the disruptors from the disrupted. This article explains how to become an experience-led business in order to stay ahead of the pack. In general terms, an experience-led business will use audience insights in order to determine who the consumer is and what they're looking for, and then pair that data with a map of the customer's journey - including common engagement touch points, frequency and device. Once the necessary data has been gathered, it's up to the marketer to craft and deliver the most unique and personalised conversion experience possible. Done properly, the strategy will improve conversion rates and build brand equity. Find out more.

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The rapid pace of innovation in travel

The rapid pace of innovation in travel | The Insight Files | Scoop.it

Innovation and change have always been driving factors in the evolution of travel, but now it’s happening at a much more accelerated pace. The travel industry continues to face mounting pressures to improve productivity, reduce costs and increase the bottom line, all while delivering superior service and the optimal traveller experience. So now more than ever there is a sense that the industry must continue to innovative and transform how it does business and serve travellers. This article details some of the key concepts to embrace for travel brands looking to innovate:


  • Innovate to serve your customer's needs
  • Don't fight new technology
  • Balance today's needs with tomorrow's promise
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The dynamics of innovation in the travel industry: discussing case examples that guide the market

The dynamics of innovation in the travel industry: discussing case examples that guide the market | The Insight Files | Scoop.it

"Many scholars and practitioners have concluded that being innovative has become one of the most important factors for organisations in sustaining their competitiveness, by generating long-term stability, growth, shareholder returns, sustainable performance, as well as by maximising employee contentment.

But, what does innovation mean for the travel industry?"

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Business Events Australia - Australia Innovates Vol. 2

Business Events Australia - Australia Innovates Vol. 2 | The Insight Files | Scoop.it

Tourism Australia has released the second edition of Australia Innovates, a magazine that contains engaging stories of some of Australia's brightest people, who are breaking new ground across a variety of fields. Many of the stories included highlight Australia's connectivity to the world and the nation's strengths in collaborating with our peers. With Australia's proven track record of successfully delivering events, and reputation as a place offering innovative people, award winning convention and exhibition centres, unique wildlife, beautiful landscapes, and excellent cuisine and wine, it's no wonder that Australia's appeal continues to grow. Click here to discover why there's nothing like Australia for business events.

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The hardest thing we’ve done…changing our culture

The hardest thing we’ve done…changing our culture | The Insight Files | Scoop.it

The digital revolution is all the time creating so much that is new - networked citizens, new paradigms for value creation, new ways to solve problems and learn, work, govern and lead. The extraordinary growth, both in the capability of new technologies and the creativity of new business models are at the heart of much of it. This article outlines five key lessons observed by the outgoing CEO of Telstra:

 

  1. Providing great customer service is no longer optional.
  2. Reinvention is essential to remain relevant.
  3. Culture beats strategy every time, but you still need a strategy.
  4. Innovation and creativity is essential.
  5. A new leadership paradigm is needed.

 

Find out more.

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Travel innovation in context - a recap and preview

Travel innovation in context - a recap and preview | The Insight Files | Scoop.it

The US $1.2 trillion global travel industry is accustomed to innovation. New technologies have sparked imaginations and spurred thousands of companies to create the means to better serve suppliers and travellers. Between 2005 and 2013, the travel industry attracted more than 700 start-ups and more than $4.8 billion in investment. Travel innovation is manifested in new business concepts, distribution patterns, sources of content, technologies and approaches to customer service and engagement. It emerges from confronting industry challenges such as:


  • Complex travel planning
  • Travel cost and management concerns
  • Addressing the needs and expectations of global travellers
  • Distribution channel battles
  • Fragmented supply


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Richard Stern's curator insight, April 23, 2015 11:20 AM

Business travel is a complex area to manage on your own. Technology is used by the professionals and the travelers as well. My customers find that letting an experienced agent focus on this planning for you can free you up to be productive in your own area of expertise.

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LAX takes an innovative approach to enhancing customer experiences - therapy dogs to reduce passenger stress

LAX takes an innovative approach to enhancing customer experiences - therapy dogs to reduce passenger stress | The Insight Files | Scoop.it

"Brian and Finn are one of 30 PUP volunteer-and-pet teams that have joined LAX’s customer service efforts to enhance the passenger experience.  PUP volunteers and their dogs roam airline boarding-gate areas, greeting passengers and helping reduce travel anxiety."

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5 Most Innovative Travel Startups of 2013

5 Most Innovative Travel Startups of 2013 | The Insight Files | Scoop.it

The travel industry is one of the most challenging industries in which to start a company. From the highly competitive market for users to the difficulty of finding investment. To start up a successful company in the travel industry, you must not only build a pleasing product that solves an actual problem faced by many people, but you must also also create an especially strong marketing and partnerships plan to build your customer base. The most successful travel startups find a niche that isn't yet serviced and build the best product possible to fit that category.

 

Here are five of the most innovative travel startups of 2013 that are doing things right: http://dashburst.com/most-innovative-travel-startups-2013/

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Bradley Woods's curator insight, October 28, 2013 8:13 PM

New innovation continues in the tourism and travel sector