Seven trends for 2015: The year of interactive experiences | The Insight Files |

Everything mobile, wearables and story building, is 2015 the year we move into a new level of interactive experiences? Grant Flannery of The White Agency Sydney outlines the key trends he sees for this year:

1. Immersive experiences through story-building

2. Mobile cranks it up

3. Content creation from you, and you, and you too

4. 'Things' and 'wearables' are so hot right now

5. Data is the coolest person in your organisation

6. Biometric marketing: cool, creepy and increasingly real

7. Material Design

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