The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Chinese visitors spending $21m a day in Australia

Chinese visitors spending $21m a day in Australia | The Insight Files | Scoop.it

Chinese visitors splashed out an incredible $21 million a day while holidaying in Australia in the year to September, for a total spend of $7.7 billion. The astounding figure surpassed all expectations with Tourism Australia originally forecasting Chinese spending would reach $7.4 billion in 2020. The quarterly snapshot of overseas visitors down under also showed double digit growth in tourists from India, the US, Hong Kong and Singapore, and an overall rise in spending of 13% to $34 billion for the year to September. The weaker currency and the "Bindi factor" are thought to be helping to lure more Americans to Australia following on from the Sunshine Coast teenager's success in the US Dancing with the Stars. Find out more.

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Australia so hot right now

Australia so hot right now | The Insight Files | Scoop.it

International visitors have cemented their importance to the Australian economy with arrivals at record levels and trip spend increasing to a record $30.7 billion for the year ending September 2014. The latest results from the International Visitor Survey reported arrivals jumped to record levels, with 8% growth to 6.3 million and overnights up 3% to 221 million, mostly driven by leisure travellers to Australia. Holidaymakers to Australia's shores increased 9% to 2.8 million, with nights up 1% to 74.1 million and spending $12.3 billion collectively, up 11% year-on-year. The VFR market also saw gains, with 1.7 million travelling to Australia to visit friends and family and spending $5.1 billion during their stay, which was up 14% to 49.5 million nights. Click here to download the full report.

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