Arrivals into Australia looking good, but now's not the time to rest | The Insight Files | Scoop.it

To put it into laymen’s terms, almost the entire population of Hong Kong visited Australia in 2014. Total international arrivals into Australia in 2014 were impressive, but there's still plenty of work to be done to hit 2020 targets. Some 6.9 million international visitors travelled to Australia in 2014, up 7.6% from 2013 but Tourism Australia's managing director said while the performance was remarkable in the face of fierce competition from 190 other destinations "all vying for a slice of the global tourism pie," the national body is focused on cementing growth in future. O'Sullivan said Tourism Australia was already planning its next marketing salvo, which would sit alongside and complement its ongoing food and wine push, and which would shine light on Australia's diverse aquatic and coastal experiences.