The Insight Files
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Consumer trends and news curated by Tourism Australia
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Understanding Tourism Australia's International Consumer

Understanding Tourism Australia's International Consumer | The Insight Files | Scoop.it

Tourism Australia has collated consumer research across eleven international markets to represent the typical international consumer. The following document represents key information on how to best target your business and marketing activities to attracting the international consumer. For more specific information, fact sheets for each of Australia's key tourism markets - from the US to China to Germany - can be downloaded here.

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Kerala Ayurveda's comment, June 4, 2016 6:19 AM
Kerala holidays are the most sought after holiday plans in India http://goo.gl/QuBX8r
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Demand for air travel is the highest in 5 years

Demand for air travel is the highest in 5 years | The Insight Files | Scoop.it

The International Air Transport Association (IATA) has announced the highest demand for air travel in the past five years. Global air travel demand, measured in revenue passenger kilometres, rose 6.5% for the year compared to 2014. This is the strongest result since the post-GFC rebound in 2010 and well above the 10-year average annual growth rate of 5.5%. Annual air capacity rose by 5.6% and passenger load factor climbed 0.6 percentage points to a record annual high of 80.3%. While all regions experienced growth in 2015, Asia Pacific airlines accounted for one-third of global annual increase in traffic in 2015, with a demand increase of 8.2% compared to 2014. North American airlines' demand rose by 3.2% in 2015. Find out more.

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Kristi Fleischmann's curator insight, April 21, 2016 10:24 AM

Demand for "aviation connectivity" at a five year high. Good news! Not suprisingly, the Asia-Pacific market is leading the surge.