The Insight Files
72.6K views | +0 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Turkish Tourism Director on simpler brand messaging

Turkish Tourism Director on simpler brand messaging | The Insight Files | Scoop.it

Istanbul seems to appear towards the top of most aspiring travellers’ bucket lists today. Drawn by colourful images of architecture, stories of souks, and the possibility of tasting local cuisine, visitors to Turkey have increased significantly in recent years. An estimated 42 million tourists arrived in Turkey in 2014, contributing up to $36 billion into the economy, according to estimates. It is difficult to pinpoint exactly what led to Turkey's, and especially its capital's status as a trendy international destination. Skift recently spoke with the director at the Turkish Ministry of Culture and Tourism about the organisation's marketing efforts, social media strategy and on-the-ground relationships. Read the interview here.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The products most Googled in every country worldwide

The products most Googled in every country worldwide | The Insight Files | Scoop.it

In popular culture, certain countries are stereotypically associated with certain products - beer in Germany, carpets in Turkey and electronics in Japan. But those things aren't what people are really searching for. Fixr.com has put together a map of the world with the most-Google object in each country. While the results are far from scientific, they say a little bit about how countries are perceived. Among some of the fascinating results include:


  • People want to know how much IVF costs in Australia.
  • People want to know how much a vasectomy costs in New Zealand.
  • People want to know how much a patent costs in America.


Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia the world's 10th happiest nation

Australia the world's 10th happiest nation | The Insight Files | Scoop.it

According to the World Happiness Report 2015, published by the Sustainable Development Solutions Network, the 10 happiest countries are:

 

1.       Switzerland

2.       Iceland

3.       Denmark

4.       Norway

5.       Canada

6.       Finland

7.       Netherlands

8.       Sweden

9.       New Zealand

10.    Australia

 

In the report, leading experts across fields - economics, psychology, survey analysis, national statistics, health, public policy and more - describe how measurements of wellbeing can be used to effectively assess the progress of nations. The reports review the state of happiness in the world today and show how the new science of happiness explains personal and national variations in happiness. They reflect a worldwide demand for more attention to happiness as a criteria for government policy. 


more...
Edgar Manasseh Jr.'s curator insight, May 1, 2015 8:49 PM

Australia ranking as one of the most happiest places in the world due to polices, economics, and well developed rounded countries is no surprise because there could be different variations of happiness. Australia seems to be well off in terms of land development, politics, GDP and everything else which could lead to better life expectancy, there is no stress. I mean Switzerland is  first in terms of being a happy country because u regularly don't see any conflicts occurring around any of these 10 countries and it terms of sustainable development they rank up top..

Scooped by Tourism Australia
Scoop.it!

Small tourist destinations still struggle with big language barriers

Small tourist destinations still struggle with big language barriers | The Insight Files | Scoop.it

As global tourism grows, many travellers are returning to their favourite destinations and seeking experiences outside the traditional tourism centres. As a result, cities from Los Angeles to Berlin are raising awareness of their diverse neighbourhoods and the cuisine and attractions available in each. Only a subway ride away from the Brandenburg Gates and Times Squares of the world, these neighbourhoods are equipped to handle tourism with trained employees and ample products. On the country level, however, the rise in repeat visitation results in an effort to get tourists out of cities all together and into lesser known regions that are often less equipped to accommodate the needs and expectations of foreign visitors. One of the most common barriers to becoming able to communicate is foreign language. Should small tourism businesses invest in multi-language staff and marketing materials in anticipation of tourism or wait to take action until it's proven that enough tourists will come to make the effort worth it? Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

How Sydney ranks as a place to visit and do business

How Sydney ranks as a place to visit and do business | The Insight Files | Scoop.it

According to global cities expert, Greg Clark, Australia's tourism marketing has worked a little too well. While Sydney performs well on measures of quality of life and entertainment, it ranks below average on ease of doing business, transportation and infrastructure and costs of doing business. "Sydney is becoming one of the world's very important cities. But you have to get better at leveraging the story. Instead of thinking about the Opera House and Harbour Bridge as places that signify fun, they should also be places signalling innovation, optimism and the future."

more...
No comment yet.