The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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International visitors help Australia hit the mark

International visitors help Australia hit the mark | The Insight Files | Scoop.it

TRA has reported that tourism now directly contributes $47.5 billion to Australia's GDP, employs 580,800 of Australians and accounts for 9.6% of Australia's exports. Figures released last week showed more than eight million international visitors for the first time ever visited Australia - an increase of 11% over the previous year. This milestone was achieved just 18 months after visitor numbers exceeded seven million annually. This is substantially faster than the ascent from six to seven million visitors, which took place almost two and a half years ago. Much of the changing demographic of international visitors to Australia can be attributed to emerging countries in Asia, such as China; in contrast to previous decades where the majority of tourist arrivals came from the USA, the UK, NZ, Japan, Canada and Europe. 

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Chinese tourists to knock Kiwis out of Australia's top spot

Chinese tourists to knock Kiwis out of Australia's top spot | The Insight Files | Scoop.it

If current trends continue, New Zealanders are set to lose their stronghold as Australia's number one international market sooner than expected. New Zealand has topped the list of international arrivals for years, but new predictions suggest the weakened Australian dollar, Australia's proximity to Asia and the steady incline in arrivals from the region, will see tourists from China and Hong Kong overtake New Zealanders by as soon as mid-2016. According to the latest Australian Bureau of Statistics data, Chinese visitors have already started nudging their way closer to New Zealand figures, with approximately 953,200 Chinese tourists visiting during the first eight months of the year, as well as some 212,400 from Hong Kong. Find out more.

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