The Insight Files
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Consumer trends and news curated by Tourism Australia
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The internet trends of 2015

The internet trends of 2015 | The Insight Files | Scoop.it

KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. Read the report here.

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The Heat is On: Five Online Travel Trends Set to Explode

The Heat is On: Five Online Travel Trends Set to Explode | The Insight Files | Scoop.it

The global economy is uncertain at best, travel is a hyper-competitive landscape with new services and products launching daily and the travel consumer is becoming ever more savvy, fickle and demanding. In this environment how can travel companies possibly survive, let alone thrive?

 

With less than one week to go before the EyeforTravel team head to Las Vegas for TDS North America we consider the most pertinent emerging themes in online travel and consult some of the events most exciting speakers for their expert insights and predictions.

 

1. Get ready for a mobile-only world

2. Four ‘C’s to think about: convergence, commerce, content and how these impact customer behaviour will be an ongoing theme

3. Big data, personalisation and being relevant is key in the marketing battle

4. Revenue management: it may not be sexy but it’s essential

5. Think new markets. Think new customers. Think ‘glosolomo’

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Mobile will exceed desktop internet users by 2014

Mobile will exceed desktop internet users by 2014 | The Insight Files | Scoop.it
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All you need to know about hotel and flight wifi

All you need to know about hotel and flight wifi | The Insight Files | Scoop.it

The need to get to information quickly means consumers expect it to be freely available. Vouchercloud has put together an infographic on Wi-Fi covering numerous sectors and drawing data from a huge range of sources. There are 58 million wifi hotspots in the world - one for every 117 people - but by 2018, there will be one for every 20 people. In the US, 73% of consumers say they would rather give up alcohol than wifi and 70% in India say the same. Such is the thirst for rapid access to information that consumers expect pages to load in two seconds (47%), abandon a page if it takes three seconds or more (40%), and tell friends about a bad online experience (44%). Find out more in the infographic above.

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Upcoming Trends in Mobile Travel Strategies

Upcoming Trends in Mobile Travel Strategies | The Insight Files | Scoop.it

Recent research reports reveal that the popularity of mobile channels will continue to increase in the coming years, as it has become a significant aid in this fast-paced and competitive sector. The predictions by IDC show that by 2015, the sale of smartphones will attain the magic figure of 982 million. According to Morgan Stanley, the number of web users on mobile will exceed desktop internet users by 2014.

 

Some of the emerging trends in mobile industry and the marketing opportunities associated with them in the travel industry are:

 

Smartphone will continue to stay: With the increasing demand of smartphones, it can well be said that smartphones will gradually tread in hotel booking and customers doing booking with this pocket-friendly mobile will surpass the number of consumers, doing booking through PC-based websites. It is believed that smartphone, will very soon become the new laptop and the hotel industry is also ready to reap the benefit of the emerging trend in this fast-paced mobile environment. For a range of firms, the mobile channel has already become a travel planning and hotel distribution channel.

 

Read more: http://www.hotelresortinsider.com/news_story.php?news_id=139375&cat_id=8&m_id=Y!Y!s~~Ab

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