Italians seeking better value holidays | The Insight Files |

The top five selection criteria for Italian consumers when selecting a holiday destination are value for money (46%), interesting attractions (40%), food and wine (40%), rich history and heritage (37%) and great swimming beaches (37%). Italian consumers hold somewhat favourable perceptions of Australia’s attractions and beaches. However, they are less positive about Australia’s value for money, food and wine and history and heritage. 28% of Italian consumers are considering travel to Australia in the next 4 years, with 16% intending to visit. Australia is ranked 16th for visitation against other long haul destinations for outbound travel from Italy. For more insights on the Italian consumer, visit: