Australia's fresh seafood entices Japanese tourists | The Insight Files |

The top five demand triggers for Japanese consumers when choosing a holiday destination are safety and security (59%), food and wine (53%), Indigenous experiences (43%), rich history and heritage (41%) and world-class nature (39%). Australia ranks favourably amongst Japanese consumers for its world-class beauty and natural environments as well as its safety and security. Perceptions of Australia’s food and wine offering are high amongst those who have visited and sampled but lower amongst those who have not. Japanese consumers most highly associate Australia’s food and wine offering with fresh seafood. For more insights on the Japanese consumer, visit: