The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel trends you'll talk about this year

Travel trends you'll talk about this year | The Insight Files | Scoop.it

20 years ago, booking websites were a pipe dream. Let's just say things have changed somewhat. So what are KarryOn's predicted travel trends for 2017?

 

  1. Pared-back hotels - in 2017, consumers will be seeking hotels that skimp on extravagant displays of opulence in favour of room spaces that subscribe to the philosophy of "less is more."
  2. Room Mate - A new service called Be Mate allows travellers to stay in apartments near Room Mate hotels while still giving them the freedom to use the neighbouring hotel's facilities.
  3. More women will travel solo - There has been a 230% increase in the number of women-only travel companies over the last six years, catering to a growing segment of the travel market.
  4. Stripped down economy class - Travellers are looking for products and services that are better tailored to what they want out of a holiday.

 

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Social media tips to boost your profile

Social media tips to boost your profile | The Insight Files | Scoop.it

This article details ten social media tips and trends to help your business get the most out of the social media arena:


  1. What is common sense in normal life is common sense in social media.
  2. Consider tools such as hootsuite.com to monitor your activity and stay informed and connected.
  3. Consider which social media platform makes sense for your business, workflow and life.
  4. Make your Twitter handle the shortest and most memorable you can think of.
  5. Have a hashtag strategy to help make your social media posts more permanent.
  6. Consider Rebel Mouse, a digital publishing platform wired for social.
  7. Publish 80% helpful and 20% promotional content to boost social media engagement.
  8. Leverage free tools for creating images for social media such as www.giphy.com.
  9. Consider subscribing to Mashable, Lifehacker and Business Insider for trends and news.
  10. Your social media activity should have as many of these attributes as possible: helpful, useful, timely, informative, relevant, practical, actionable, generous, credible, brief, entertaining, fun and occasionally funny.


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