The World Cup led to a surge in mobile bookings for Latin America | The Insight Files | Scoop.it

This summer's World Cup in Brazil offers some lucrative lessons for future large-scale sporting events looking to reach fans' wallets on the go. Latin America saw the largest seasonal increases for mobile bookings from January to June this year, coinciding with the FIFA World Cup and rising 42% during that time, 20% higher than the U.S. and 40% higher than where Europe ended in June. The findings come from a recent Criteo Travel Flash Report which examined more than 1000 travel websites' traffic for the first six months of 2014 and analysed 300 million bookings which had more than $150 billion in value. To view the full report, click here.