The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Scooped by Tourism Australia!

Things Australia could teach the world

Things Australia could teach the world | The Insight Files |

This article collates a list of the things Australia excels at. While there are some lessons we could learn from other countries around the world - siestas from the Spanish, sarcasm from the British, appropriate winter attire from the Russians - there are also some things Australia is incredibly good at. Among the highlights include:

  • Making great coffee.
  • Turning every name into a nickname.
  • Shortening a word unnecessarily.
  • Beaches and surfing well.
  • Getting up-close and personal with nature.
  • Winning at cricket.
  • Beautiful street art.
  • How to have a laugh.

Click here for the complete list.

Alice Haemmerle's curator insight, October 11, 2015 1:20 AM

Ha ha, very good! Forward to all your overseas (i.e. outside Australia) friends!

Scooped by Tourism Australia!

Travel companies must focus on lifestyle to survive

Travel companies must focus on lifestyle to survive | The Insight Files |

The days of travel brands surviving only as service providers is over. Clean sheets and safe flights are considered standard, especially among so-called “millennials”, customers who seek deeper connections to brands’ values and the lifestyles they represent. No sector is better placed for this than travel. Brands now wield creative content and seductive images to sell a lifestyle, and therefore drive customer engagement, loyalty and sales far outside the traditional travel cycle. As companies create links with customers they can communicate via mobile apps and social feeds to become part of aspirational travel from the start. There are virtually no barriers left to developing a lifestyle brand - creating a beautiful Instagram account costs nothing. No matter the company, no matter the message, travel brands cannot afford not to align with a lifestyle.

Panos Fotiadis's curator insight, May 21, 2015 2:42 AM

things change, people change, lifestyles change, so hoteliers should too,,,they say