Crystal Cruises: building a lifestyle brand | The Insight Files |

In this article, Skift interviews Edie Rodriguez, the CEO of Crystal Cruises regarding the desires and needs of today's luxury travellers. According to Rodriguez, there are three key things important for today's luxury traveller: exclusivity, customisation and options. Rodriguez also discusses her plans to transform Crystal Cruises with the introduction of three new ships on order, super luxury residences on board, the debut of yacht cruising, and the purchase of a Boeing 787 Dreamliner with lie-flat seats and 28-day excursions. Click here to read the interview.