The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel brands play it safe on social with popular attractions, not local experiences

Travel brands play it safe on social with popular attractions, not local experiences | The Insight Files | Scoop.it

Hotels, destinations, and even some airlines have converged on the theme that travellers want to live like locals and have unique experiences, and places and brands have doubled down on this marketing message in recent years. However, it's challenging to portray local life and experiences through an Instagram photo, Facebook post, Tweet or Snapchat video, although the latter has considerably helped some travel brands like Airbnb and Four Seasons Hotels and Resorts tell more engaging stories. While most brands say they want their guests and visitors to see a destination for what it really is, their social media teams are struggling to show this and in many cases their Instagram and Facebook feeds, for example, don't reflect scenes beyond popular tourist areas. Find out more.

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Apps for encounters of the local kind

Apps for encounters of the local kind | The Insight Files | Scoop.it

This article provides a roundup of new tools that enable travellers to connect with locals, at parties and over dinner tables. Over the past year or so, an increasing number of tools have emerged for travellers craving local experiences. Airbnb and Homestay may have been the first to cater to this desire, offering real homes for tourists to use, but others have quickly followed suit. Visitors can now eat or party with locals, ask specific questions and even date them, all through free, easy-to-use apps. These apps help travellers move beyond the sort of assistance they might get from a concierge or waiter. And since more personalised activities are often cheaper than tourist traps, they can also help with respect to expenses. They do, however, provide a more challenging experience, making them more suited to travellers willing to take some risks. Find out more.

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