The arrival of luxury cruise lines Azamara and Silversea in Australian waters is set to deliver significant benefits for local businesses. According to the CEO of the Australian Cruise Association, ground operators, tour providers, attractions and restaurants all stand to benefit, with regional and more remote ports also to gain. Luxury cruisers are motivated by new experiences rather than new things. For Australia, this means immersing them in Indigenous cultural experiences, engaging bespoke services for private or small group touring, chartering scenic flights into more remote areas and including local arts, specialist retail and gourmet experiences into their Australian adventure. Find out more.