The Insight Files
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Consumer trends and news curated by Tourism Australia
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Travel trends among high net worth individuals

Travel trends among high net worth individuals | The Insight Files | Scoop.it

The Asia Pacific region now has the fastest accumulation of new High Net Worth Individuals (HNWIs) in the world, growing at around 10% per year. America and Asia Pacific have approximately five million HNWIs each and Europe around 4.5 million, according to a Credit Suisse Global Wealth Report. This report outlines nine key trends defining the luxury market, including:

 

  • A new focus on experiential travel at the expense of hedonism and display.
  • A growth in mindfulness and wellbeing as HNWIs turn to nature.
  • The rise of responsible travel including activities supporting economic, social or environmental sustainability.
  • A new focus on family life in travel, leading to a rise in multi-generational cruising and luxury private holiday rentals.
  • A demographic widening away from the dominance of the 40-60 year old age group.

 

Find out more.

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Eve-Line Boulle's curator insight, October 21, 2016 9:46 AM
"Since the global financial crisis in 2008, there has been a new emphasis on privacy and less ostentatious displays of wealth."
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Visa Affluent Study 2015 shows holiday habits of Asia Pacific's well-to-do

Visa Affluent Study 2015 shows holiday habits of Asia Pacific's well-to-do | The Insight Files | Scoop.it

Getaways with pristine beaches and upscale hotels are most likely to top the family holiday destination list for well-heeled Asia Pacific families, according to the Visa Affluent Study 2015. The study, which looked into the travel patterns of affluent consumers in eight major markets (Australia, China, Hong Kong, India, Indonesia, Japan, Singapore and South Korea) in the Asia Pacific, found that four in five respondents have travelled with their families in the past 12 months and they also prefer to spend their holidays within the region. Respondents rank Japan (26%), Hong Kong (25%) and Australia (21%) as the most popular destinations over the past 12 months. In the same period, the survey shows the region's most frequent affluent travellers to be from Singapore and China (3.1 trips each), followed by Hong Kong (2.8 trips) and India (2.0 trips).

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Itours Australia's curator insight, September 11, 2015 5:41 PM

Australia still on the menu for Chinese luxury travellers.

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Australia the fastest growing luxury travel destination

Australia the fastest growing luxury travel destination | The Insight Files | Scoop.it

While well-heeled travelers are still headed to Europe this summer, the numbers are not as high as anticipated, according to new data from Virtuoso. While Europe continues to dominate the list of favoured destinations, the network's overall sales to Europe are slightly down by 4% compared to the same timeframe in 2014. Meanwhile, the country that has seen the largest percentage of growth in year-over-year bookings is Australia, with 137% growth, indicating that winter travel to Down Under is gaining in popularity. China trailed closely behind, largely thanks to Hong Kong which accounts for almost half of its air traffic. Click here to view the full list.

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Top 10 luxury diving experiences

Top 10 luxury diving experiences | The Insight Files | Scoop.it

Today's high-end travellers want more from their luxury holiday than Egyptian cotton sheets turned down with a Belgian chocolate each night. They want to try something adventurous and experience something life-changing. Scuba diving ticks these boxes, talking travellers to a different world. Despite being a relatively expensive activity, diving has not entered the realms of luxury travel. Until recently, to dive the world's most pristine and remote coral reefs, consumers had to travel in groups of serious enthusiasts, perhaps on a three-star 'live-aboard' dive boat or stay in three-star accommodation on a remote beach. A growing number of luxury operators have seized on this gap in the market and are expanding their water sports offerings beyond wind surfing and jet skis. This article lists 10 great luxury diving experiences, with Lord Howe Island's Arajilla Resort and Spa coming in at number one.

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Luxury travel trends for 2015

Luxury travel trends for 2015 | The Insight Files | Scoop.it

Luxury travellers desire authentic experiences, rest and relaxation, and time and connection with loved ones. Luxury travel is a lucrative sales proposition so it’s crucial to stay on top of the latest trends. Travel Weekly presents this year’s top eight. While service that pre-empts asking is always welcome, other attributes that touch into social conscience and health are coming to the fore in 2015.


  1. Extravagance in unexpected places
  2. Personalisation
  3. Immersion travel
  4. Wellness travel
  5. Generation lux
  6. Pilgrimages
  7. Luxury volunteering
  8. Multi-generational travel
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Chinese consumers still largest luxury spenders in 2015

Chinese consumers still largest luxury spenders in 2015 | The Insight Files | Scoop.it

Chinese consumers continue to make up the largest portion of luxury purchases (31 percent) globally, followed closely by Americans (24 percent) and Europeans (18 percent), Bain & Company's 2015 worldwide luxury report reveals. The report noted that Chinese consumers are flocking to mature markets in groves. Bain reported that the overall luxury industry, which comprises 10 segments, led by luxury cards, luxury hospitality and personal luxury goods account for 80 percent of the total market. The market has delivered healthy growth of 5 percent year-on-year (at constant exchange rates), driven primarily by luxury cars (8 percent), luxury hospitality (7 percent) and fine arts (6 percent). Find out more.

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How luxurious is our fair country?

How luxurious is our fair country? | The Insight Files | Scoop.it

Virtuoso’s freshest list of luxury winners has deemed Australia and New Zealand worthy. Taking out some of the top internationally recognised prizes for being great at luxury service, the Australians and New Zealanders had something to celebrate at Virtuoso Travel Week in Las Vegas, shining the spotlight on Australia. "Australia and New Zealand have not only rated in the top ten most popular destinations for international leisure travel out of the United States, taking 5th and 6th place respectively, our representatives have been recognised for their expertise and high quality product," Virtuoso Asia Pacific's Managing Director Michael Londregan said. Click here for a list of the 2015 Virtuoso Award recipients.

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Chinese affluents research at home before purchasing abroad

Chinese affluents research at home before purchasing abroad | The Insight Files | Scoop.it

Chinese consumers have become among the most knowledgeable and the highest spending affluent group in the world. There are approximately 2.9 million luxury consumers in Mainland China, most of whom are doing their research and decision making in China prior to the purchasing of products in other countries, forcing brands to embed themselves in Chinese marketing tactics, such as social media and word of mouth. The integration of brands into China is not  necessarily to sell a product, but rather to sell the image that will resonate with affluent on trips to other countries. This article includes an interview with Rupert Hoogewerf, chairman and chief researcher at Hurun Report, Shanghai. Find out more.

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Australia is the top luxury travel destination in China

Australia is the top luxury travel destination in China | The Insight Files | Scoop.it

According to Hurun's Chinese Luxury Consumer Survey 2015, Chinese luxury travellers go on business trips for an average eight days a month. Meanwhile, the wealthier are travelling for approximately 11 days per month. Chinese luxury travellers also take 8 and 12 days of holiday leave respectively. Chinese New Year is the preferred time of travel, followed by October Golden Week and the summer holidays. For Chinese consumers, Australia is the top luxury travel destination, followed by France and the Maldives. The Peninsula Hotel replaced the Shangri-La as China's preferred hotel brand, while Aman Resorts has been named the Best Luxury Boutique Hotel Brand in Huran's Best of the Best Awards 2015.

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Avista's curator insight, May 15, 2015 11:03 AM

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