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Consumer trends and news curated by Tourism Australia
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Meeting planners relying more on tourism bureaus in 2016

Meeting planners relying more on tourism bureaus in 2016 | The Insight Files | Scoop.it

Conference organisers are looking for more direct financial help and sponsorship opportunities from destination marketing organizations (DMOs) in 2016, due to a sharp rise in hotel, venue and food costs. That's according to a 'Destination Marketing Insights from Marketing Executives' survey conducted by Fulcrum Marketing. The purpose of the survey was to hear what North American planners had to say specifically about the business of global meetings, and how the rising cost of large conferences will impact on their working relationships with DMOs. In the Fulcrum survey, the two most significant ways  that planners envision their relationship with DMOs changing over the next two years focus on attendee marketing and sponsorship solicitation. Survey respondents reported that the two most appealing selling points for a potential meeting destination were the ability of financial incentives and broad meeting industry collaboration. Find out more.

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Australia in prime position for South East Asia business events

Australia in prime position for South East Asia business events | The Insight Files | Scoop.it
Australia continues to cement its reputation as the incentive destination of choice for South East Asia business events’ groups, with a growing number of bookings from Singapore, Malaysia and Indonesia.
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'Wellness' an important status symbol among business travellers

'Wellness' an important status symbol among business travellers | The Insight Files | Scoop.it
Well-Being New 'Status Symbol,' Westin Survey Shows - A new Westin Hotels & Resorts survey suggests meeting planners should incorporate wellness more into their events.
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Three quarters of business travellers extend their trip for leisure purposes

Three quarters of business travellers extend their trip for leisure purposes | The Insight Files | Scoop.it

"Business travel is a becoming a larger and more sophisticated market, much to the delight of Australian travellers who are using work trips as a gateway to personal travel. According to the American Express Global Business Travel survey, three quarters of respondents are extending business trips for leisure purposes. Australian business travellers are flying seven times a year, with five of these being international flights."

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Sydney tops Melbourne as Australia's top international conventions city

Sydney tops Melbourne as Australia's top international conventions city | The Insight Files | Scoop.it
Australia slips into 16th place as Sydney just makes the cut in ICCA's Top 20 Rankings for countries and cities in 2013.
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Melbourne CVB woos Indian incentives

Melbourne CVB woos Indian incentives | The Insight Files | Scoop.it

THE Melbourne Convention Bureau (MCB) has set its sights on growing incentives traffic from India, and will look to court this market with its new MICE initiative.

 

MCB will introduce its Melbourne Values You scheme to the Indian market in August, in the hopes of generating more inbound corporate travel. The initiative comprises more than 100 offers from high-end hotels, venues and service providers throughout Victoria, designed to make planning an event in Melbourne easy and cost-effective.

 

The bureau’s regional sales director – South Asia, Edward Kwek, will spearhead MCB’s Indian marketing efforts from Singapore.

 

Karen Bolinger, CEO, MCB, said: “Indian incentive and corporate travel clients are looking for once-in-a-lifetime type experiences with high-end products, which Melbourne and the state of Victoria can deliver very well. We expect the Indian MICE business to grow substantially in the next year.”

 

South Melbourne Travel’s director, Marian Stanley, commented: “The Indian outbound MICE market is growing for Australia and more specifically, for destination Melbourne.”

 

She expects the annual India Travel Mission in August would help “immensely” in generating new business. The three-day event, organised by Tourism Australia, will bring together approximately 100 Australian suppliers and 100 Indian tour operators.

 

Melbourne hosted the Amway India Leadership Seminar in December last year. With 4,000 delegates in attendance, it was the largest-ever Indian event in Australia.

 

Sushil Wadhwa, chairman, Platinum World Incentives Mumbai, said: “We have sent several incentive groups from the banking and insurance sectors to Melbourne and other parts of Victoria in the last eight years and have received wholesome support from MCB and other industry stakeholders there.”

 

According to Business Events Australia, Indian arrivals to Australia rose from 148,231 in 2011 to 159,420 in 2012, out of which business travellers numbered 28,860 and convention arrivals, 8,760.

 

Tourism Australia also measured a seven per cent increase in MICE business between 2011 and 2012, a figure it expects will grow by 10 per cent in 2013, and 12-15 per cent in 2014.

 

The first quarter of 2013 saw a 25 per cent increase in leisure arrivals from India, said Nishant Kashikar, country manager – India, Tourism Australia.

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