Tourism Australia and Singapore Airlines sign MOU | The Insight Files | Scoop.it

Tourism Australia and Singapore Airlines have signed a new A2.7 million marketing agreement aimed at promoting business events travel to Australia. Under the three-year MOU, the two parties will each contribute A$1.35 million towards jointly developing a range of campaigns, marketing and promotional activities within Greater China promoting Australia as the ideal destination for business events. Under the deal, Singapore Airlines will become Tourism Australia's exclusive business events airline partner for marketing promotion activities within Greater China, targeted at both agents and corporate buyers.