Asia is the fastest-growing cruise market in the world, and international cruise lines are building partnerships with Chinese companies to create experiences custom-tailored to the Chinese cruiser. Most cruise companies have created specialised brands for the Chinese market, but MSC Cruises is looking to retain its brand internationally. While MSC Cruises has had a presence in China since 2010, its new agreement with Caissa Touristic Group, will customise the cruising experience for the Chinese market. Competition in the Chinese cruise market continues to heat up as more Chinese have started cruising. Royal Caribbean Cruises signed a deal with Ctrip last November to form a joint venture called SkySea Cruises. Find out more.