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Consumer trends and news curated by Tourism Australia
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The 20 sporting events you need on your bucket list

The 20 sporting events you need on your bucket list | The Insight Files | Scoop.it

Nothing beats the exhilaration and theatre of a live sporting event. This Traveller article lists the world's 20 greatest sporting events to add to your bucket list. Among the selections include Australia's own Australian Open, with tickets for the 2016 tournament on sale soon. Other Australian must-see sporting events include Sydney's Netball World Cup Final and The Melbourne Cup. Click here to view the full list.

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Celebrations and cricket fans spur international growth

Celebrations and cricket fans spur international growth | The Insight Files | Scoop.it

Australia pocketed a whopping $3 billion in Chinese visitor spend in the March quarter alone, and the Indians love of cricket was enough to bowl them over. The latest International Visitor Survey for the year ending March 2015 revealed total international visitor spend hit an all time high of $32.5 billion, up 10% from 2014 stats during the same period. Chinese visitor spend was up 25% to hit a total of $6.4 billion, of which $3 billion was contributed by the March quarter alone off the back of Chinese New Year celebrations and major events. Total international arrivals were up 8% and a 7% increase in visitor nights was reported for the quarter. On trend, the Chinese visitor market drove overall results, with an additional 129,000 visitors, followed by 50,000 more Kiwis and an additional 45,000 visitors from the USA.

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Cricket and sheep deliver tourism windfall

Cricket and sheep deliver tourism windfall | The Insight Files | Scoop.it

The Year of the Sheep celebrations and the Cricket World Cup have delivered a tourism bonanza to Australia, with close to three quarters of a million people travelling down under in February. Australian Bureau of Statistics data showed 722,000 overseas visitors landed here in the shortest month of the year, up 14.4% on the previous year. Among the short-term arrivals were 164,000 Chinese people - up from 104,400 in February 2014. Additional flights from China in the lead up to Chinese New Year events, helped lift numbers. Indian tourists also increased substantially, from 16,100 to 23,000 largely thanks to the Cricket World Cup played in February and March. Visitors from the US also grew strongly, possibly due to the weaker Australian dollar.

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Vivid Sydney wins international award

Vivid Sydney wins international award | The Insight Files | Scoop.it

Vivid Sydney has been recognised as a world leading event, taking out one of the top honours at the 2015 Pacific Asia Travel Association Grand and Gold Awards. Vivid won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations. The Pacific Asia Travel Association Awards recognise exceptional achievement in a range of activities in the Asia Pacific travel industry. There were 269 entries from 83 travel and tourism organisations across the world in this year's awards. Vivid Sydney was awarded Best Tourism Event in both 2013 and 2014 at the Australian Event Awards, the prestigious national award for the events industry.

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Carol Carini's curator insight, September 9, 2015 12:33 PM

Not surprised. Sydney is an awesome place to visit.

American Australian Travel Magazine

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World Cup biggest event since 2000 Olympics

World Cup biggest event since 2000 Olympics | The Insight Files | Scoop.it

The recent ICC Cricket World Cup was the biggest event Australia has hosted since the 2000 Olympic Games in Sydney, according to a report from financial analysts PwC. The findings of an economic impact and benefits analysis has revealed the tournament provided a significant economic boost for co-hosts Australia and New Zealand, generating more than AU$1.1 billion in direct spending and creating the equivalent of 8,320 full time jobs. It was one of the biggest events in the history of both countries and bigger for Australia than the 2003 Rugby World Cup, the 2006 Commonwealth Games and the 2015 Asian Cup.

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