Interesting attractions a drawcard for Malaysian tourists | The Insight Files |

The five most important factors for Malaysian consumers when selecting a holiday destination are safety and security (58%), interesting attractions (48%), value for money (36%), food and wine (36%) and world-class nature (32%). Australia ranks favourably amongst Malaysian consumers for its safety and security, interesting attractions and world-class nature. While there is significant disparity between those who have and have not visited Australia in terms of the country’s perceived food and wine offering, Malaysian consumers across both groups rate Australia unfavourably with respect to its value for money. Australia is currently ranked 4th for visitation against other long haul destinations for outbound travel from Malaysia. For more insights on the Malaysian consumer, visit: