The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Three-quarters of ad campaigns in 2014 failed to deliver results

Three-quarters of ad campaigns in 2014 failed to deliver results | The Insight Files | Scoop.it

75% of marketing and ad campaigns in 2014 failed to meet management's expectations. Recent research by The Fournaise Marketing Group measured the effectiveness of more than 2.5 million B2C and B2B marketing strategies, campaigns and ads across all media channels (traditional, digital, direct, mobile), throughout more than 20 countries. The study identified what worked, what did not, where, when and why to help advise marketers on what needs to be done to deliver better results, performance and ROI. Marketers made three critical effectiveness mistakes in 2014, according to the study: weak and unattractive customer value propositions (CVPs), underperforming creative executions and incorrect and/or incomplete data. Click here to learn how to avoid these mistakes.

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Driving your crowdfunding campaign's success with social media influencers

Driving your crowdfunding campaign's success with social media influencers | The Insight Files | Scoop.it

By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”? That's where high-quality relationships with strong social media influencers becomes important. Small Business Trends has identified five types of influencers online - trusted, credible voices that lead the conversation and drive action within their networks and communities. For more information, click here.

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