The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Relevance and trust paramount if consumers are to love travel brands

Relevance and trust paramount if consumers are to love travel brands | The Insight Files | Scoop.it

Over half of travellers would be happy for an airline or hotel to share their personal travel information if it improved a trip. That's one of the findings from a new report from Boxever that examines the role of suppliers and how they should consider personalisation and other data-driven elements behind a trip. The company has come up with a number of elements to consider following its survey of travellers:


  1. Relevant experiences and offers drive purchases.
  2. Comprehensive information and personalised marketing is a must.
  3. Travellers pick convenience over creepiness.


Boxever also found that the rise of low cost carriers has triggered a change in mindset in the modern traveller, with many happy to give up long standing ideas of what a flight should entail in return for a cheap ticket. Almost three-quarters would do away with an in-flight movie, magazine or music for a cheaper fare - with drinks, boarding priority, seat size, carry-on luggage also featuring on t he list. Some 8% even say they would happily stand on a flight in return for a cheap ticket. Find out more.

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Success factors of holiday marketing campaigns

Success factors of holiday marketing campaigns | The Insight Files | Scoop.it

Global marketers have divulged their festive season engagement plans - illuminate your holiday marketing campaigns with insights from marketers worldwide. Discover how many marketers will run holiday campaigns specific to their best customers and how they will determine who their best customers are. Find out who's planning to run cross-channel campaigns and which will be the most frequently integrated channels. To download the full report, click here.

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