The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Steps to success in today’s technology-driven travel marketplace

Steps to success in today’s technology-driven travel marketplace | The Insight Files | Scoop.it

The rise of mobile technology and social media has turned the travel industry upside down. This article from global market research agency GfK outlines seven key factors to succeed in this fast-changing, highly connected and technology-driven marketplace. Among the key concepts include embracing augmented reality opportunities, understanding key market trends to grow market share, and developing apps for new technology such as wearables. The global sales of wearable devices are expected to increase from 35 million in 2014 to 122 million in 2016. Find out more.

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Panos Fotiadis's curator insight, May 9, 2016 11:06 AM
Interesting article from Gfk...
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Mobile trends to catch up with in 2016

Mobile trends to catch up with in 2016 | The Insight Files | Scoop.it

Mobile usage accounts for 60% of consumers’ time online, and that number is only going to continue to grow. This article lists the biggest trends, challenges and opportunities for mobile in 2016 - as discussed at NYC's Mobile Marketer's Mobile FirstLook event.


  1. The move from mobile to motility
  2. Mobile permeates the entire organisation
  3. Mobile is digital - a new era of mobile buying
  4. Mobile replaces the human
  5. Mobile-specific content


Today, 90% of the population has a connected device within arm's length at all times. This calls for a transformation in the mindset of marketers. As mobile is no longer just that phone we carry in our pockets and connected devices are now also part of the definition, marketers will be very focused on the rise of the quantified customer. Find out more.

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