The Insight Files
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Consumer trends and news curated by Tourism Australia
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The 10 most charitable nations worldwide

The 10 most charitable nations worldwide | The Insight Files | Scoop.it

Generosity is universal, and people across the globe participate in charitable giving. That being said, there are certain countries whose residents rise above the rest when it comes to giving behaviour. According to the World Giving Index 2014, Myanmar and the United States topped the list of the most charitable nations in the world, based on donations, volunteer work and helping strangers. Canada, Ireland, New Zealand and Australia followed as the most charitable countries. Despite continual unrest and low human progress, a significant 91% of the population in Myanmar donated to charity, while 79% helped strangers and 44% participated in volunteer work. Comparatively in Australia, 65% of the population helped a stranger, while 66% donated money to charity and 37% undertook volunteer work. Click here to learn more.

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5 things digital marketers should know about user experience

5 things digital marketers should know about user experience | The Insight Files | Scoop.it
User experience is becoming an increasingly popular feature of the digital landscape, but not all marketers have a clear view of what it is, and how it impacts their work. This article details five key things digital marketers should know about the user experience:1. User experience is not just about interfaces.2. User experience touches the product itself, not just the promotion of it.3. Experience happens anyway - you only get to decide whether you'll design for it. 4. User experience uses multiple research approaches.5. User experience will subsume much of what currently counts as digital marketing.
Via Andrea Rossi
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