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Consumer trends and news curated by Tourism Australia
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Largest travel business news and information websites

Largest travel business news and information websites | The Insight Files | Scoop.it

For being the chroniclers of the world’s largest and most creative industry, the global travel business media and information companies are a siloed and archaic lot. Most of these companies have not managed the legacy to digital transition well, and have not been able to take advantage of the latest and best digital tools to scale their businesses in digital. Many of these once-storied industry brands have a long history in print, and in digital channels they have been sub-standard, with a sub-scaled reach. Most of the other business information sectors have already been disrupted by the new digital-only players many times over since the advent of the internet, but travel has just started seeing some of those over the last few years. Click here to view a list of the ranking of the top industry news and information sites by digital reach. 

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Richard Stern's curator insight, June 1, 2015 9:45 AM

This is an interesting article about some of the websites that may interest a business traveler. If you have a favorite, please let me know.

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Asian celebrities to showcase Australia to 30 Million in Greater China

Asian celebrities to showcase Australia to 30 Million in Greater China | The Insight Files | Scoop.it

Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a new television travel series aimed at encouraging more visitors from Greater China.

The star will be joined by fellow Asian celebrities Andy Chan Siu Chun, Jacqueline Wong and Lai Yi Wong to film the new travelogue series, ‘Tailor Made Tours’, which will be broadcast throughout Asia with an expected audience of 30 million viewers primarily from mainland China, Hong Kong, South Korea, Macau and Taiwan. 

Tourism Australia Managing Director Andrew McEvoy believes advocacy by popular Asian celebrities in this travel series will inspire more visitors from the fastest growing and most valuable region for Australian tourism.

“Working with celebrities who have a genuine passion for Australia in this new television series is a great way to bring our incredible tourism experiences to life to 30 million viewers across Greater China,” Mr McEvoy said.

“This series will provide viewers with a tantalizing glimpse of some amazing attractions available to Chinese visitors in Cairns and Sydney including sky diving over Cairns, snorkelling the Great Barrier Reef, surfing on Bondi Beach and taking in the majestic Blue Mountains at Wolgan Valley Resort,” he added.

Tourism Australia has used the opportunity to welcome Ekin Cheng into its Friends of Australia advocacy program, which recruits well known individuals to promote Australia to people around the world.

 

Read more: http://www.media.australia.com/en-au/mediareleases/default_10258.aspx

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How to Win in China’s Media Environment | Nielsen Wire

How to Win in China’s Media Environment | Nielsen Wire | The Insight Files | Scoop.it
The dynamics of the Chinese media market make for a unique environment for marketers and advertisers looking to reach the country’s consumers.

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British and Irish Lions Tour - Tourism Australia

British and Irish Lions Tour - Tourism Australia | The Insight Files | Scoop.it
For 125 years the British and Irish Lions rugby team has travelled the globe playing against the world’s elite rugby teams. In 2013 the Lions will tour Australia to play our best teams and battle the Qantas Wallabies for the Tom Richards Trophy.

The British and Irish Lions will play nine matches in six cities during their six week tour of Australia, including three Test matches and games against all five Australian Super 15 Rugby teams.

The three Test matches in 2013 against the Qantas Wallabies will take place  in Brisbane (22 June), Melbourne (29 June) and the series decider in Sydney (6 July), with the tour also featuring games in Perth, Canberra and Newcastle (combined NSW and Queensland Country XV) on 12 June.
 
The British and Irish Lions are an elite selection of the finest players from the Four Home Unions – England, Ireland, Scotland and Wales. The Lions tour only every four years on a rotational format to Australia, South Africa and New Zealand, visiting Australia only once every 12 years.

Unlike any other major sporting brand in the world, the Lions never play on home soil. They are assembled only for offshore tours, so fans follow the Lions to the Southern Hemisphere in droves every four years to watch them play.

Combined British and Irish teams have been visiting the southern hemisphere since 1888, but the first official tour by the British Isles Rugby Union Team was to South Africa in 1910.

The Tom Richards Trophy will be awarded to the winner of the 2013 series between the Qantas Wallabies and the Lions. The trophy has been competed for on just one previous occasion, commissioned for the 2001 British and Irish Lions tour to Australia, with the Wallabies the inaugural winners.

The man the trophy was named after, Tom Richards, remains the only player in history to have represented both the Wallabies and Lions.

It is estimated that the 2013 tour will attract more fans than ever before. In 2001 more than 25,000 Lions fans travelled to Australia to witness the spectacle firsthand. Fans can book official supporter tours for the 2013 British and Irish Lions Tour at www.lionstour.com, with the option to choose from more than 80 itineraries or create a custom itinerary online.

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Mind the gap: the mobile traveler leads the way, but who will follow? | Tnooz

Mind the gap: the mobile traveler leads the way, but who will follow? | Tnooz | The Insight Files | Scoop.it

“When people travel, they have questions about what to do, where to eat, what to see, and where they should visit. The smartphone allows them to answer those questions in real-time. If we answer those questions, we can be part of their journey to discover new places, or help them discover places they’ve already experienced in a different way."

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