The Insight Files
74.5K views | +5 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

TEDx illustrates how conferences are shifting from event to media platforms

TEDx illustrates how conferences are shifting from event to media platforms | The Insight Files | Scoop.it

Over 18,000 speakers presented at TEDx events last year in venues ranging from large formal auditoriums to pop-up stages under expressway bridges. Perhaps more than any other conference, the TED organisation's programming and digital distribution of TED Talks videos illustrates the potential of online content to drive audience exposure and brand reach globally. It also emphasises the shift in the very definition of what a conference is today, evolving from a live solitary event to the physical hub of virtual media ecosystem. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

TV advertising falls globally; digital poised to overtake by end of 2017

TV advertising falls globally; digital poised to overtake by end of 2017 | The Insight Files | Scoop.it

For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study from Magna Global. In the U.S., digital advertising will surpass TV in 2016. A different study from ZenithOptimedia says TV's share of advertising pie probably peaked at 39.7% in 2012, and it will be overtaken by digital for the first time in 2018. Both studies paint a rosy picture for digital advertising and a troubling one for traditional cable and broadcast TV, at least in the long term. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Social media tips to boost your profile

Social media tips to boost your profile | The Insight Files | Scoop.it

This article details ten social media tips and trends to help your business get the most out of the social media arena:


  1. What is common sense in normal life is common sense in social media.
  2. Consider tools such as hootsuite.com to monitor your activity and stay informed and connected.
  3. Consider which social media platform makes sense for your business, workflow and life.
  4. Make your Twitter handle the shortest and most memorable you can think of.
  5. Have a hashtag strategy to help make your social media posts more permanent.
  6. Consider Rebel Mouse, a digital publishing platform wired for social.
  7. Publish 80% helpful and 20% promotional content to boost social media engagement.
  8. Leverage free tools for creating images for social media such as www.giphy.com.
  9. Consider subscribing to Mashable, Lifehacker and Business Insider for trends and news.
  10. Your social media activity should have as many of these attributes as possible: helpful, useful, timely, informative, relevant, practical, actionable, generous, credible, brief, entertaining, fun and occasionally funny.


Find out more.

more...
No comment yet.