Why Meerkat is the next big marketing thing in travel | The Insight Files | Scoop.it

Meerkat, predicted as the next big thing in travel, is an app allowing users to live stream video via Twitter. Rather than acting as a separate social network to manage, it is simply a technology layered on top of the Twitter ecosystem, using Twitter as the entry point to its own interface. Basically, anyone on the marketing team approved to publish on Twitter now has a venue for content creation. Meerkat provides an infinite number of ways that a live stream of a tour, location, destination or activity can be used to showcase, promote and engage around awareness. This platform is already posting unheard of engagement numbers, with the average user spending 2 hours a day on the platform. Furthermore, Twitter has officially announced the acquisition of Periscope, a similar app to Meerkat, signalling that the era of mobile live-streaming is beginning.