The Insight Files
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Consumer trends and news curated by Tourism Australia
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Melbourne – the world’s most liveable city again

Melbourne – the world’s most liveable city again | The Insight Files | Scoop.it

Melbourne has been voted the World’s Most Liveable City for an unprecedented sixth-straight year. The prestigious Economist Intelligence Unit’s Liveability Index surveys 140 of the world’s best cities. Melbourne secured perfect ratings for healthcare, education and infrastructure. When it comes to tourism, the city is outperforming interstate competitors, with international visitation having grown by 9.2 per cent annually - far higher than the national average. Find out more.

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Joyce Hajal's curator insight, October 10, 2016 12:24 PM
Sounds really interesting , Australy is really a peaceful state 
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Melbourne wins most liveable city for the 5th year running

Melbourne wins most liveable city for the 5th year running | The Insight Files | Scoop.it

A visit to the world’s most liveable city is just a hop, skip and a jump away, with Melbourne receiving the accolade for the 5th year running. The Economist Intelligence Unit Liveability Ranking assesses living conditions in 140 cities across the globe by assigning a rating across five broad categories, including stability, healthcare, culture and environment, education and infrastructure. Melbourne, coming out on top in all categories, is the first city ever to be named the world's most liveable for five consecutive years, firmly cementing its position as a must-visit destination.

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World's travel trade arrive in Melbourne for ATE15

World's travel trade arrive in Melbourne for ATE15 | The Insight Files | Scoop.it

In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally. Organised by Tourism Australia, with Tourism Victoria and airline partners Virgin Australia and Etihad Airways, ATE is Australia's annual business-to-business tourism travel trade event, which brings together travel wholesalers from 30 countries to meet and do business with 1,500 Australian tourism seller delegates from 500 companies. 

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Why Melbourne is Australia's culinary capital

Why Melbourne is Australia's culinary capital | The Insight Files | Scoop.it

The city of Melbourne has embraced cultures and flavours from around the world, creating a varied, competitive and vibrant food and wine industry. An abundance of cafes, bars, restaurants and food halls can be found in almost every block in the city. The Crown Melbourne complex, on the banks of the Yarra River, is a short stroll from the CBD and home to fine-dining restaurants such as Neil Perry's Rosetta Ristorante, Spice Temple and Rockpool as well as Heston Blumenthal's The Fat Duck. Furthermore, Australia's number one restaurant - Attica - as voted by Gourmet Traveller, is located in this city. The restaurant has been awarded Three Chefs Hats in The Age Good Food Guide and is celebrated both nationally and internationally. Melbourne plays host to the annual Food and Wine Festival which offers a chance to sample a range of restaurant delights, explore venues around the state and learn more about the creations of some of Australia's leading chefs. Find out more.

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Melbourne named the number one Australian city to visit

Melbourne named the number one Australian city to visit | The Insight Files | Scoop.it

Australia’s style, fashion and coffee capital, Melbourne has taken out the position of the number one ‘wish list’ domestic city to visit in 2015. In a survey of over 4,100 people conducted by lastminute.com.au, the top Australian wish list cities to visit in 2015 are:


  1. Melbourne, Victoria
  2. Perth, Western Australia
  3. Hobart, Tasmania
  4. Sydney, New South Wales
  5. Darwin, Northern Territory
  6. Brisbane, Queensland
  7. Adelaide, South Australia
  8. Canberra, Australian Capital Territory


A lastminute.com.au spokesperson attributes Melbourne's win to its combination of galleries, inner city restaurants and bars, and quirky fashion boutiques. Click here to learn more.

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The Remote Control Tourists Who Check Out The City Before You Book Your Trip

The Remote Control Tourists Who Check Out The City Before You Book Your Trip | The Insight Files | Scoop.it

Visiting Australia is now just a tweet away.

Remote Control Tourist lets anyone with an Internet connection explore Melbourne, Australia. Here's how it works: A pair of real people document their travels through the city, but their itineraries are completely controlled by social-media users.

You can send suggestions via Twitter and Facebook to the twosome, who will follow your cues: They'll see the sights you request, eat at your suggested restaurants and complete all the touristy adventures you can think up.

The pair of tourists are armed with helmet-mounted cameras that let them stream live video and audio, meaning users can experience every street, park and local coffee shop in real-time. Throughout their travels in Melbourne, the tourists will comment on what they're seeing and doing, creating a living city guide.

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Melbourne CVB woos Indian incentives

Melbourne CVB woos Indian incentives | The Insight Files | Scoop.it

THE Melbourne Convention Bureau (MCB) has set its sights on growing incentives traffic from India, and will look to court this market with its new MICE initiative.

 

MCB will introduce its Melbourne Values You scheme to the Indian market in August, in the hopes of generating more inbound corporate travel. The initiative comprises more than 100 offers from high-end hotels, venues and service providers throughout Victoria, designed to make planning an event in Melbourne easy and cost-effective.

 

The bureau’s regional sales director – South Asia, Edward Kwek, will spearhead MCB’s Indian marketing efforts from Singapore.

 

Karen Bolinger, CEO, MCB, said: “Indian incentive and corporate travel clients are looking for once-in-a-lifetime type experiences with high-end products, which Melbourne and the state of Victoria can deliver very well. We expect the Indian MICE business to grow substantially in the next year.”

 

South Melbourne Travel’s director, Marian Stanley, commented: “The Indian outbound MICE market is growing for Australia and more specifically, for destination Melbourne.”

 

She expects the annual India Travel Mission in August would help “immensely” in generating new business. The three-day event, organised by Tourism Australia, will bring together approximately 100 Australian suppliers and 100 Indian tour operators.

 

Melbourne hosted the Amway India Leadership Seminar in December last year. With 4,000 delegates in attendance, it was the largest-ever Indian event in Australia.

 

Sushil Wadhwa, chairman, Platinum World Incentives Mumbai, said: “We have sent several incentive groups from the banking and insurance sectors to Melbourne and other parts of Victoria in the last eight years and have received wholesome support from MCB and other industry stakeholders there.”

 

According to Business Events Australia, Indian arrivals to Australia rose from 148,231 in 2011 to 159,420 in 2012, out of which business travellers numbered 28,860 and convention arrivals, 8,760.

 

Tourism Australia also measured a seven per cent increase in MICE business between 2011 and 2012, a figure it expects will grow by 10 per cent in 2013, and 12-15 per cent in 2014.

 

The first quarter of 2013 saw a 25 per cent increase in leisure arrivals from India, said Nishant Kashikar, country manager – India, Tourism Australia.

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Melbourne Convention Bureau CEO on marketing a city's intellectual capital

Melbourne Convention Bureau CEO on marketing a city's intellectual capital | The Insight Files | Scoop.it

In the global meetings and conventions industry, Melbourne exemplifies the trend where cities are positioning themselves as knowledge incubators to drive competitive advantage in specific industry sectors. The Melbourne Convention Bureau and the City of Melbourne have an aligned vision to develop and promote Australia's second largest city officially as an 'intellectual capital.' On a foundational level, the intellectual theme is supported by the fact that Melbourne is continually ranked as one of the world's most livable cities, placing #1 this year in The Economist's annual liveability indices. The convention bureau uses that to emphasise the connectivity, ease of mobility, sustainability, economic vitality, and wealth of knowledge companies and academic facilities in the city. Find out more.

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Australian Tourism Exchange 2015 - Highlights Video

Australian Tourism Exchange 2015 - Highlights Video | The Insight Files | Scoop.it

More than 700 leading international tourism buyers gathered in Melbourne for the 36th annual Australian Tourism Exchange. Organised by Tourism Australia and Tourism Victoria, ATE15 provided the opportunity for travel wholesalers and agents to meet and do business with 1,500 Australian tourism seller delegates from 500 companies in a total of 50,000 appointments over four days. Click here to view a highlights video of the event.

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Top 6 eateries in Melbourne

Top 6 eateries in Melbourne | The Insight Files | Scoop.it

Melbourne is a serious culinary hotspot, with everything from fine dining, exceptional coffee spots to burger joints, coffee and cocktails. The culture capital is famous for its defined ëat streets"- such as Lygon Street in Carlton and Acland streets in St Kilda as well as coffee laneways throughout the CBD. With so many to choose from, this KarryOn article lists the top five food hangouts in Melbourne. Find out more.

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Melbourne visitors bring the big bucks

Melbourne visitors bring the big bucks | The Insight Files | Scoop.it

Tourism Victoria has released its 2012-13 tourist satellite accounts, with Melbourne tourism showing serious clout. Measuring the direct and indirect impacts of tourism on the local economy, the report showed visitors contributed a whopping $13.8 billion in direct visitor consumption to Melbourne in the 2012-13 financial year. In total Gross Regional Product (GRP), tourism was responsible for $8.5 billion, which was an increase of 4.5% on the same period in 2011-12. The visitor industry employed approximately 94,000 people during the period, a boost of 2.2% compared to the year before. During the 2012-13 year, international overnight visitors were the highest contributors to Melbourne's economy, racking up $5.8 billion, while interstate overnighters poured $4.5 billion into the city and intrastate sleepovers brought in $2.1 billion. 2015 has started positively, with Melbourne Airport breaking its record number of international passenger numbers for the month of January. Click here to learn more.

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bennett pascoe's curator insight, March 5, 2015 6:07 PM

"Visitor's contributed a whopping $13.8 billion in direct visitor consumption to Melbourne in the 2012-13 financial year."

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Friendliest and unfriendliest cities in the world

Friendliest and unfriendliest cities in the world | The Insight Files | Scoop.it

Conde Nast Traveller readers have weighed in on the friendliest (and unfriendliest) cities in the world for 2014, with Sydney and Melbourne making the cut. Sydney, ranking as the 5th friendliest city, is described as the most beautiful city in the world with breathtaking harbour and beaches, and the friendliest people. Melbourne tops the list, with Melbournians being described as a friendly bunch, famous for their wonderful sense of humour.

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Air India delivers Dreamliner first

Air India delivers Dreamliner first | The Insight Files | Scoop.it

The first Boeing 787 Dreamliner to enter commercial service on a route to Australia lands today courtesy of Air India, as the airline uses the fuel-efficient aircraft to open up new routes.

Air India's return has been a long time coming but the direct service to the subcontinent has been roundly welcomed by airports and the tourism industry.

Both see India, with its burgeoning population and rising middle class, as a key growth market, and the 12-hour daily Delhi-Sydney-Melbourne route is set to knock about eight hours off the indirect routes now on offer.

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