Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, consumers do more than just check the time, text a spouse or catch up with friends. They turn to their phones with intent, expecting brands to deliver immediate answers. It is in these I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments that decisions are made and preferences are shaped. Google surveyed smartphone users across Australia and found that they access the internet more often but in shorter bursts. 85% have used their phones for at least one of these four types of micro-moments in the last four weeks. Find out more.