How micro-moments are reshaping the travel customer journey | The Insight Files | Scoop.it

Google has released new consumer research on the four travel micro-moments changing how people plan for and experience travel. A trip was the largest discretionary purchase last year according to nearly 60% of leisure travellers. Before making this investment, travellers are taking time to research all the possibilities. Over 40% of travellers say they bounce back and forth between dreaming about and planning their next trip - zooming in on the details for one destination and then zooming out to reconsider all the options again. And more and more of this time is spent researching the details of trips on mobile. Find out more.