The rise of the middle class in emerging markets has captured the enthusiasm of global businesses, especially in the context of weak demand growth from developed economies. In targeting emerging middle class consumers, the most successful companies are those which can fully assess the middle class potential in prospective markets. For the long-term period through to 2030, Euromonitor has identified five emerging markets with the best middle class potential: China, India, Indonesia, Nigeria and the Philippines. In these countries, the middle class is set to become a prominent consumer force thanks to not only their large size, but also their strong income growth prospects and a median income exceeding US$10,000 per household in 2030. Find out more.