Increased competition and a higher cost of discovery on Facebook and Twitter mean that travel brands are looking elsewhere to connect with mobile consumers. They are increasingly charmed by push notifications on mobile for heir ability to appear on a smartphone screen without clutter - and that's a powerful tool for brands to cut through the mobile and social media noise. Although notifications are not meant for the two-way conversations consumers have come to expect from social networks, they provide another mobile touch point for brands to reach people who like a product and don't mind hearing about it from time to time. One platform connecting companies and people through mobile notifications is Yo, having gained popularity with publications like Lonely Planet, Buzzfeed, Huffington Post and TechCrunch, to name a few. Click here to learn more.