The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Millennial travellers seek more than traditional travel

Millennial travellers seek more than traditional travel | The Insight Files |

Millennials are travel influencers willing to spend on great experiences, prioritising travel above any other expense while being savvy bargain hunters with a penchant for luxuries. New global research from travel data platform ADARA revealed that millennials are disrupting traditional models for travel. They are dedicated travellers that are more likely to book through intermediaries and are less likely to be in loyalty programs as they currently exist. The study exposed the travel habits of Millennials using focus groups and research to compare attitudes and behaviours among 18 to 34 year olds and 35+ year olds. Find out more.

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A look into the millennial generation travel trends

A look into the millennial generation travel trends | The Insight Files |

IMI has created an infographic highlighting the search and booking behaviour of the Millennial Traveller. Among the key insights include:


  • 87% will look are Facebook for travel inspiration prior to booking a holiday.
  • 85% of millennials check multiple sites before booking their travel to get the best deal possible.
  • 46% book travel through a smartphone or tablet.
  • 60% will upgrade their travel experience by purchasing in-flight wi-fi, early deplaning, etc.
  • They WILL post their experiences on social media. In fact, 97% will post while traveling, and 75% will post once a day. That’s a lot of social activity.
  • 68% will remain loyal to a program that offers them the most rewardsCash / Freebies.  


Find out more.

Vagabond Lifestyles's curator insight, June 30, 2016 8:31 AM
Really cool look at the new trends in travel
Jacques Tang's curator insight, July 4, 2016 3:10 AM
La génération née entre 1980 et 2000 analysée en mode voyage dans cette infographie